The US Army in its digitization efforts decided to use the heartbeat sub-protocol as a mini subnet publish-subscribe function to gather data from target devices. Then, the Organization Identification ORG ID was considered since the Army usually moves groups / units rather than individual platforms. The Army then adopted the Universal Reference Number or URN to uniquely identify units and platforms with the aim to translate unit commander's intent into network mobility equivalents -- "maneuver the network", "spontaneous integration of adhoc units".  The paradigm shift / opportunity is for small and mid sized businesses to join on an adhoc, spontaneous basis to pursue a short term situational based business opportunity such as co-op farms using harvesting equipment to bring in a perishable crop or stock market trade activies such as weather impacting perishable commodities. Small to mid-size businesses temporarily group together to achieve economies of scale through massing of available resources acting as a short term cooperative in lieu of formal merger and acquisition.  Depicting organizations on appliqué intel overlays fosters situational understanding especially in context with showing state changes in thresholds exceeded or not met, level of intensity, duration of events / alerts derived from a "system of systems" rather than relying on a single source.  The opportunity is to derive a definitive, authoritive, reliable ground truth synchronized common picture from a system of systems that is NOT POSSIBLE until Heart Beacon procedures are adopted -- not for the Joint Chiefs of Staff nor the leaders of Wall Street.  Organization Identifiers (ORG IDs) An Organization ID (Org ID) represents a business, nonprofit corporation, or government entity in the ARIN database. The Org ID is defined by a legal name, ...https://arin.net/resources/request/org.html A Uniform Resource Name (URN) is a Uniform Resource Identifier (URI) that uses the urn scheme, and does not imply availability of the identified resource. Both URNs (names) and URLs (locators) are URIs, and a particular URI may be a name and a locator at the same time. RFC 2141 International Engineering Task Force IETF: The Functional Requirements for Uniform Resource Names are described in RFC 1737. The URNs are part of a larger Internet information architecture which is composed of URNs, Uniform Resource Characteristics (URCs), and Uniform Resource Locators (URLs). Each plays a specific role: URNs are used for identification, URCs for including meta-information. URLs for locating or finding resources.